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The Life and Death of Satoru Iwata chronicles the impressive accomplishments of the Nintendo President, as well as highlighting facts that not many people have been aware of. Well renowned for being a visionary who sought to do things differently in the gaming industry, Satoru Iwata's impact on gaming has been felt by gamers of all ages throughout his 30 years of involvement. Readers will be reminded of how much work Iwata put into various video game projects and how much willingness he had to contribute to an activity he loved to do, play video games.

• Sales Rank: #1816858 in Books
• Published on: 2015-07-20
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .9" w x 5.00" l, .10 pounds
• Binding: Paperback
• 36 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Excellent read
By S.Ryan
I had read a short article in a magazine about Satour Iwata the CEO of Nientendo. I was intrigued and had to know more. This is a very good book and I recommend it.

0 of 0 people found the following review helpful.
Four Stars
By paul delaurenti
great read! im giving it only a 4 because i'm disappointed by the fact it's only 36 pages long.

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• Sales Rank: #12664622 in Books
• Published on: 1940
• Binding: Paperback

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Praise for previous editions of Designing Brand Identity:

An inspiring and powerful toolkit.

The Marketer

Alina Wheeler provides a practical structure for the brand building process.

Al Ries, coauthor, Positioning

Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies.

Marty Neumeier, author, The Brand Gap

A valued reference book for all members of the branding team.

Communication Arts

• Sales Rank: #94306 in Books
• Published on: 2009-08-31
• Original language: English
• Number of items: 1
• Dimensions: 10.87" h x .87" w x 8.76" l, 2.81 pounds
• Binding: Hardcover
• 320 pages

Amazon.com Review

Who are you?

Who needs to know?

Why should they care?

How will they find out?

In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding.

Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity is an essential reference for the entire process.

Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama '08 election campaign, this Third Edition offers new insights into emerging trends such as sustainability and social networks.

Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits.

Twelve Traits of the Best Brand Identity Firms

The choice for any client can be daunting. More than ever, there is a panoply of highly capable firms that specialize in brand identity. Which ones should companies trust to revitalize their brand? Whether the firms are global brand consultancies, multidisciplinary design offices, design boutiques, or specialists in areas such as packaging or interactivity, these core competencies hold true.

1. Strategic imagination. An ability to understand and align business goals with creative strategy and expression is critical.

2. Process focus. A disciplined process is used to foster collaboration, build trust, and ensure responsible decision-making and results.

3. Design excellence. Reducing a complex, meaningful idea to its visual essence requires skill, patience, and unending discipline, whether the endpoint is a symbol, a look and feel, or an integrated brand identity system.

4. Irrefutable logic. Creating a new system or brand architecture requires an ability to communicate a compelling case for change to any decision-maker, from the CEO to the director of marketing to a division head.

5. Alchemy. An ability to synthesize vast amounts of information and reduce it to a big idea. Also, an ability to cut through the clutter and see the “gold” in a marketing audit.

6. Empathy and insight. An ability to be collaborative and understand the perspectives of all stakeholders, to suspend judgment and transcend politics.

7. Flexibility and humor. An ability to keep an eye on the big picture despite constraints and challenges. A sense of humor always helps.

8. Mindfulness and curiosity. An awareness of what is going on in the wider world and insight into best practices and the branding landscape.

9. Tenacity. Boundless energy and the perseverance of a marathon runner are required to develop and refine key messages, new names, taglines, and branding guidelines.

10. Organization. Phase by phase, email by email, presentation by presentation, file by file, tracking and documentation are key.

11. Focus. First and foremost, the process must stay focused on the customer and their experience.

12. Passion. Passion fuels excellence and inspires brand engagement.

Review
"Returning with a third edition is the branding bible that is widely regarded as the absolute best, most comprehensive, most successful, and most effective book to use as a reference when creating a brand and brand identity, Designing Brand Identity. Very thorough and to the point, Wheeler's guide takes one through the process of developing, implementing, disseminating, and maintaining a brand identity for a company, organization, or group and give them an edge in the marketplace." (San Francisco Book Review, January 25, 2010)

"We will be reading the book together as a company, and you should stoop and buy one now." (matchstic.com, August 25, 2009)

From the Back Cover
Who are you?

Who needs to know?

Why should they care?

How will they find out?

In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding.

Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity is an essential reference for the entire process.

Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama '08 election campaign, this Third Edition offers new insights into emerging trends such as sustainability and social networks.

Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits.

Praise for previous editions of Designing Brand Identity:

An inspiring and powerful toolkit.
The Marketer

Alina Wheeler provides a practical structure for the brand building process.
Al Ries, coauthor, Positioning

Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies.
Marty Neumeier, author, The Brand Gap

A valued reference book for all members of the branding team.
Communication Arts

Most helpful customer reviews

1 of 1 people found the following review helpful.
Close to outstanding
By The Tao of Netflix
Although I have extensive experience in trademark and intellectual property law, I lack a formal education in branding and its language; I turned to this book to fill in the gaps and help me understand how to lead a branding and visual identity campaign.

As stated, this book is very close to outstanding, but not necessarily outstanding. At 4/5 stars, I clearly very highly recommend it. However, my criticism stems from the book's failure to clearly define its terms. I understand that branding is, largely by definition, a more artful business tool, but there is a whole branding lexicon that is not well explained in the book. As you work your way through the book, you'll encounter repeated uses of the word, so you come to build your own definition, but I would have found it useful if terms would have been clearly defined at the outset, rather than mush-ily and circularly defined.

Despite this limitation, the book does a wonderful job of demonstrating the numerous layers of brand identity, and the processes associated with leading a branding campaign, be it key messages, visual identity or name. Wonderfully laid out steps with good examples. Keep in mind, however, this is more of a survey book, not necessarily a textbook intended to be comprehensive in itself. So while it brilliantly lays out the processes, you'll need to use other resources to fill out any gaps you might have.

Additionally, perhaps as you'd expect from a leading branding book, this book is beautifully laid out and shows a great appreciation for information design. Its a visual feast for the eyes that you'll enjoy perusing.

1 of 1 people found the following review helpful.
A Good Reminder & Model For Brand Design
By Z. J. Walker
I really liked the way the book is laid out, not cluttered with lots of graphic examples and side notes. The downside of the book is that, although it provides some great examples, notes and guidelines, it doesn't go into very much detail on any given part of the brand design process, even leaving out key definitions to parts that aren't self explanatory. Despite the fact that it doesn't provide this detail, it is laid out in a way that will give you ideas or reminders as you go about designing your brand identity. If anything it's a nice book to look at.

4 of 4 people found the following review helpful.
Self Branding Tremendous help
By MNRA
First of all: this book has the greatest page layout i have ever seen! It's a pleasure to read. Every comment on the side of the page makes you have the A-ha moment. Every diagram summarizes just the strictly necessary without skipping on details. It's very visual, structured, yet so creative and textbook-ish like. The perfect balance between core fundamentals and illustrative examples. I could not stop reading it. Loving it more and more. Every time I read it there is something new.

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Clinical Neuroanatomy offers an extensive review of higher cortical – behavioral functions and their anatomical substrates. The book begins with a review of the basic internal and external morphology, major nerve and fiber tracts, behavioral correlates, and clinical syndromes associated with spinal cord, brain stem, and cerebellum, reacquainting readers with the functional anatomy of the subtentorial central nervous system. The central chapters offer more detailed, integrated, and, at times, theoretical models of cortical systems and their internal organization. Additional chapters highlight vascular anatomy and neurochemical systems. Nearly 300 illustrations help identify key structures and pathways, as well as providing clinical and pathological examples.

• Sales Rank: #1573313 in Books
• Published on: 2007-12-12
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x 1.56" w x 7.01" l, 3.23 pounds
• Binding: Hardcover
• 704 pages

Review

From the reviews:

"Clinical Neuroanatomy: A Neurobehavioral Approach is an outgrowth of seminars requested by neuropsychology interns and residents … . Readers will be impressed by the authors’ attention to explaining the limitations of current anatomical and physiological knowledge and reasons for the often confusing overlapping descriptions of various structures. … the work remains a laudable effort and worthy of consideration, not only by neuropsychologists but also as a valuable addition to one’s reference library by all psychologists who intend to work in health care." (John E. Carr, PsycCRITIQUES, Vol. 53 (31), 2008)

"This book describes the role of both higher cortical and subcortical structures in understanding neurological deficits. … Students and clinicians in neuropsychology are the primary audience, but the book is also relevant for ‘behavioral and traditional neurologists, neuropsychiatrists, and others who have an interest in exploring the mysteries of brain-behavior relationships’ … . helps readers to understand brain structure and function from both the vantage point of normal behavior and pathology." (Gary B Kaniuk, Doody’s Review Service, October, 2008)

"Tulane Medical School clinical neuropsychologist Mendoza and behavioral neurologist Foundas team up to provide an in-depth overview of higher-order functions, their anatomical and neurochemical substrates, pathology, and theories of functional brain organization. … An outgrowth of seminars to neuropsychology interns and residents … . It is also suitable for other clinicians who work with the neurologically impaired." (SciTech Book News, June, 2008)

From the Back Cover

The collaboration of a clinical neuropsychologist and a behavioral neurologist, Clinical Neuroanatomy expands upon similar texts by offering an exceptionally extensive review of higher cortical – behavioral functions and their anatomical substrates. While a major text for students and clinicians in neuropsychology, it is highly relevant for behavioral and traditional neurologists, neuropsychiatrists, and others who have an interest in exploring the mysteries of brain-behavior relationships.

This book begins with a traditional review of the basic internal and external morphology, major nerve and fiber tracts, behavioral correlates, and clinical syndromes associated with spinal cord, brain stem, and cerebellum designed to reacquaint students and practicing clinicians with the functional anatomy of the subtentorial central nervous system. However, as the text was specifically geared to meet the needs of those practitioners whose primary interest is in what might be termed "higher order cognitive-behavioral function," the main focus of the text is on the brain itself. Borrowing heavily from a Lurian tradition, the central chapters reflect an attempt to offer more detailed, integrated, and, at times, theoretical models of cortical systems and their internal organization. Additional chapters highlight vascular anatomy and associated pathology, as well as neurochemical systems and their potential clinical relevance. The authors’ teaching style enlivens the material with clinical examples and welcomed touches of subtle humor.

-Nearly 300 illustrations help identify key structures and pathways, as well as providing clinical and pathological examples

-Text emphasizes the suspected roles of CNS structures in normal behavior and common consequences of lesions affecting these structures.

-Throughout the text, assessment techniques and guidelines are provided to aid in the examination of the various functional systems.

-Separate sections review the basics of bioelectric and neurochemical transmission at the neuronal and synaptic level.

-Tables, footnotes, and an extensive glossary aid the reader in retaining, understanding, and finding points of particular interest.

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In the village of Maldinga, anyone troubled by a secret knows just where to take it -- by following the winding path through the woods to Kalli's cottage. Tailors and farmers, marriage-makers and bakers -- almost everyone comes to see Kalli, for she is the village secret-keeper, and over the years she has stored hundreds of secrets. But one long winter, Kalli falls ill, and the weight of the hidden secrets begins to catch up with her. Spring brings the curious villagers, who wonder what ails their secret-keeper. The time has come for them to help Kalli and for her to learn some unexpected secrets. Is it possible not all secrets are sad? And could someone have a secret that's just for Kalli?

An original fairy tale as beautifully illustrated as it is told, The Secret-Keeper is a book to share with everyone.

• Sales Rank: #1418021 in Books
• Published on: 2006-06-01
• Released on: 2006-06-01
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x .40" w x 10.00" l, 1.11 pounds
• Binding: Hardcover
• 32 pages

From School Library Journal
Grade 1-4–The people of Maldinga take their unpleasant secrets to Kalli, the secret-keeper. A baker tells her that he sells bread that weighs less than full measure, a matchmaker reveals that she lied about a groom's merits, and a rich man discloses that he refused to help a beggar that came to his home. Only Taln, a potter, does not bring secrets. Instead, Kalli visits his shop and they enjoy friendly conversations. One winter, she becomes ill, and it is only when the villagers share some happy confidences with her (My mama and I dance in the meadow) that she regains her health. Then Taln arrives to reveal his own hidden thoughts–I love the secret-keeper. The illustrations are an intriguing blend of paint and collage that exude texture and depth. Illuminating oil colors contrast with the softer and more muted watercolors. Expressive faces and postures individualize the characters, and a lovely spread shows the villagers celebrating Kalli's recovery. An uplifting modern fairy tale.–Kirsten Cutler, Sonoma Library, CA
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
K-Gr. 3. Set in an enchanting village, this story about the burden of secrets is buoyed by Solomon's gorgeous illustrations and the often-lovely language used by first-time author Coombs. Tall and mysterious, raven-haired Kalli is Maldinga's secret keeper. Villagers come to her forest home to tell her their shameful secrets, which are transformed into objects that Kalli stores in the drawers that line her cottage. The villagers go away "a little lighter of heart," but Kalli is so weighed down by their revelations that she eventually takes to her bed. It's the blacksmith who comes up with the fine idea of sharing good secrets, which include a whispered declaration from the potter's handsome son: "I love the secret-keeper." All is repaired a little too quickly, but children won't mind too much; they'll likely be captivated by the warm tones of Solomon's paintings, framed in round or rectangular borders, and by Kalli and her fellow Maldingans, their eyes shining with alertness and intelligence as they live harmoniously with nature. Abby Nolan
Copyright © American Library Association. All rights reserved

Review
Daily the people of the village come through the woods to Kalli's house to tell their guilty secrets, which she hides away in the hundreds of wooden drawers that line the walls of her cottage, like apothecary cases or library catalog cabinets. Only one person, Taln, the potter, does not come to visit. As fall turns to winter, the secrets begin to weigh heavily on Kalli, and she becomes ill. When a young girl discovers her, the villagers attempt a cure by sharing some happy secrets. After a child tells his secret, a blue butterfly flies from Kalli's hands. As the villagers share good secrets with Kalli and with each other, Kalli recovers and spring returns. Then Taln whispers his secret: "I love the secret-keeper." Solomon's lovely watercolors, framed with jewel-toned borders, varied in size, shape and placement on heavy creamy paper, add fascinating details and emotional depth to this gentle jewel of a tale that will prompt discussion on the sharing of secrets, good and bad. (Picture book. 5-8) (Kirkus Reviews)

Most helpful customer reviews

2 of 2 people found the following review helpful.
The Power of Happy Secrets
By Lawrence MacKenzie
This is a refreshing tale, perfectly illustrated. My copy of The Secret Keeper has already been loaned and read aloud to intrigued school children. The story produced plenty of curiosity, compassion for Kalli the Secret Keeper, and good discussion.

Kate Coombs has a talent for delightful invention. It's not surprising that a dishonest baker, an irresponsible match maker, or many another burdened villager would feel some relief after Kalli has heard one of their guilty secrets. But readers may be surprised to learn what fittingly symbolic objects the secrets turn into in Kalli's magical hands.

This delightful tale is not just about the burdens of the confidante or counselor; it's about how a community comes to broaden its understanding of secret-sharing. In a crisis, the villagers' decency and love emerge. What about telling their very ill Kalli "bright and fair secrets, like a spring morning"? The secrets told in this part of the story (and the butterflies and other beauteous things they turn into) are wonderfully simple and touching. This is where The Secret Keeper becomes a story of honesty and love, and really gains its gentle power.

The dust jacket says Kate Coombs' first book is for readers "4 to 8", but this is a fine book for older children, too, and parents and other adults--perhaps, especially, those in the helping professions.

2 of 2 people found the following review helpful.
Refreshingly fabulous
By Marsha S
I had the honor to read a review copy of The Secret Keeper and it is one of my all-time favorite books. I predict that you will be hearing a lot more about Kate Coombs and her books.

The Secret Keeper reads like a fast-paced traditional folk tale. I loved the wry humor and the subtle lessons.

3 of 4 people found the following review helpful.
4 1/2 Shouldn't Have Took More Than You Gave"
By M. Allen Greenbaum
"The Secret-Keeper" is a sort of child's version of Nathaniel West's masterpiece, "Miss Lonely Hearts," in which a "helper" is similarly overcome by the demands of those needing help. Of course, as a kids' book, the tone is far lighter and the outcome happier, but they share a theme about the burden of receiving confession.

In a beautifully designed and illustrated medieval/hobbit-like setting, long-haired, quiet "Kalli" welcomes men and women of all ages to tell her their secrets. Some secrets seem relatively innocent ("A plain girl loved a handsome boy and dared not tell him"), some, not so (A bribe induces a matchmaker to makes a bad match), but all of them feel heavy to those who hide them. The magical proceedings, the slightly moralistic tone, and the appearance of hero and heroine give this a classic fairy tale aura, and the arched and rectangular framed pictures (done in lush, ornate design with watercolor, oil, and collage) recall the prototypical illustrations of N.C. Wyeth and other early masters. It's truly a gorgeous book.

The plot revolves around Kalli's unselfish generosity, and how it almost overwhelms her. However, the author doesn't clearly establish Kalli's secret-collecting method, causing some initial unnecessary confusion. "Shed," the baker, admits that he cheats when he weighs his customers' bread. In exchange for her confession taking..."He gave Kalli a basket of fresh rolls and a copper coin." When Kalli hears his secret, she "nodded and caught his words in his hand." Now comes the confusing part: "After Shed trudged away with a sigh, Kalli opened her hand again. Shed's secret was a small grey rock, like a stale breadcrumb. Kalli went inside and tucked the secret into one of the tiny drawers that lines the walls of her cottage.

After a few of these exchanges, it's clear that Kalli has the ability to transform the secret into a concrete object, something that can be stored away. However, author Coombs uses a metaphor, "Shed's secret was a small grey rock," something too abstract for concrete-thinking kids. It's also unfortunate that Ms. Coombs compares the rock to a "stale bread crumb" --did Shed cheat by somehow inserting the small rock into his loaves? A simple and clearer presentation might have been something like, "Kalli took his secret and turned it into a small grey rock." All this becomes clearer after a few more examples, but adult readers might want to supplement the text with gestures or some ready explanations if questioned.

Kalli's transformative powers, while itself a metaphor, also drives the plot. As she collects more and more secrets, changing them into small drab objects, she becomes sick. Slowly the villagers realize that they take much more from the secluded woman than any gold piece cold buy. When they discover her sick in bed, they realize that one can also tell Good Secrets, not just bad ones. As they tell her (it's all very rapid, like townspeople in a Jimmy Stewart movie: "...my husband helps folks." "I married my own true love." "I made up a song," "My mama and I dance in the meadow"), Kalli's strength and spirit begins to return. She takes each of these good secrets and changes them into objects--but beautiful, magical objects: A dragonfly, a rainbow, a meadowlark, and more all emanate from Kalli's hand, all revealed in a series of pictures that resemble tapestries. And, speaking of her hand, the quiet potter's son tells the last secret to the now healthy Kalli: "I love the secret keeper." Some toddlers and early elementary schoolers will love this touching, sentimental romance, others may not be ready for it--know your audience. I enjoyed it, and it's followed by a blissful celebration in the meadow, so idyllic and light that you half expect the love to lift the villagers into the air.

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[F149.Ebook] Download Quantum Break: The Secret History of Time Travel, by Prima Games

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Quantum Break: The Secret History of Time Travel includes...

History of Remedy: A behind-the-scenes look at Remedy Entertainment, creators of Max Payne, Alan Wake, and other groundbreaking games—including a foreword by Sam Lake, Creative Director at Remedy, and personal commentary from the designers.

Early Development Concept Art Gallery: We showcase the concepts and prototypes from the game’s early years of development. Our visual tour of this never-before-seen artwork reveals how these ideas evolved into Quantum Break.

Full Strategy Guide: Comprehensive coverage of Quantum Break—including an act by act synopsis, a full breakdown of story branching and its unique consequences, cast and character backgrounds, and tactical essentials.

Exclusive Extras: We reveal how the amazing visuals for this game were created, explore the science of Monarch’s experimental Chronon technology, and unveil a wealth of materials that were left on the cutting room floor.

Free Mobile-Friendly eGuide: Includes a code to access the eGuide, a web-access version of the complete guide optimized for a second-screen experience.

This limited edition product will only be printed once. When they are sold out, they will be gone forever!

• Sales Rank: #425196 in Books
• Published on: 2016-04-05
• Released on: 2016-04-05
• Original language: English
• Number of items: 1
• Dimensions: 11.10" h x .70" w x 8.30" l, .0 pounds
• Binding: Hardcover
• 240 pages

Most helpful customer reviews

1 of 3 people found the following review helpful.
Average Guide Book
By Stickboy46
Overall average guide book. The "art book" portion is very nice, but the actual guide is pretty useless. There are lots of very small low quality pictures and only some of them have a description. I'd only recommend this book for true collectors. I found myself looking at the guide, not being able to see what it was telling me to do and turning to the internet for an answer.

8 of 14 people found the following review helpful.
GUIDE BROKEN
By Victoria Funes
My first gripes started off with esthetic issues and build quality: some of the ink is smeared....don't dare touch the print with your hands, MORE SMEARS. the paper glued to mask the inside of the cover was crooked, overlapping and covered in ripples and bubbles......as ironic as it is having "ripples", it was clearly not intentional. Flagrant grammatical and spelling errors riddled throughout..... This is sad enough for such an expensive book, but the dealer breaker was this:
MISSING INFORMATION. Missing Chronon source and Intel locations. That's sloppy, and inexcusable. After the first 2 oversights, I stopped using the book and worked the Google on the Internet machine. I'm shocked prima would put this out. Save your hard earned money. This is not the book you're looking for.

2 of 2 people found the following review helpful.
Its not just a guide.
By Anthony Algarin
Mine actually cost $13 less than at gamestop on top of getting here one day before release! It came in a nice box and it is worth every penny. It talks about the show, the game itself and even what they cut out of the game. I try to collect every limited edition guide just for that extra information. You learn so much and it even adds to a great game.

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