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This is not your typical "how to get shared" book.

It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. After applying scientific method and rigorous research to the topic, Nelson-Field says, "Wake up and smell the well-branded coffee."

Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.

Viral Marketing suggests that contrary to current trends, the old scientific laws of buyer behaviour and advertising still apply to social media. Marketers who have read How Brands Grow (Sharp, 2010) will find the key research that underpins this new work familiar. Nelson-Field's research builds on the science behind brands and buying.

This is a must read book for anyone working in the social media space. Read it before you strap those roller skates onto a kitten, it might just save you some time, money and credibility.

• Sales Rank: #757387 in Books
• Published on: 2013-10-17
• Original language: English
• Number of items: 1
• Dimensions: 6.00" h x .50" w x 8.90" l, .55 pounds
• Binding: Paperback
• 128 pages

About the Author

Karen Nelson-Field, Senior Research Associate, Ehrenberg-Bass Institute for Marketing Science, University of South Australia

Karen Nelson-Field is a Senior Research Associate with the Ehrenberg-Bass Institute at the University of South Australia. Her current research focuses on whether existing empirical generalisations in advertising and buyer behavior hold in the new media context. Her research into social media marketing, content marketing and video sharing have been internationally recognised both in industry and academic forums while her (sometimes controversial) findings regularly spark global discussion amongst practitioners.

Most helpful customer reviews

2 of 2 people found the following review helpful.
More brilliance (as expected)
By Frank C.
"Viral Marketing: The Science of Sharing" continues the brilliance of the Ehrenberg-Bass Institute in the Marketing field. Karen Nelson-Field's book is an evidence-rich, fact-based look at online videos and what really constitutes success. The book is well written, brief, to the point, and an important addition to the (still understood, much hyped) field of viral marketing and videos. Highly recommended (disclaimer: I am a client of EB's, but no matter--this is a great book!).

1 of 1 people found the following review helpful.
Delivers insight of high value.
By Joakim Vars Nilsen
The work done by Karen Nelson-Field and her colleagues at Ehrenberg-Bass Institute is extremely important and should be read by anyone serious about marketing.

The reason why it's important is that in a fundamentally changed media landscape where there's a lot of new opportunities (i.e social media, realtime marketing, content marketing, big data etc) to place the brand in the hearts and minds to as many people as possible - and as frequent as possible - to achieve growth, it's easy to take shortcuts. Shortcuts that often are based on assumptions, intuition or poorly found correlation studies. Even worse - pure coping of a "viral success".

The fear of not doing the right things often leads to doing things poorly. This book can help you to both create a better strategy and a better execution of your marketing tactics - especially when it comes to creating content like social videos.

The book evoked high-arousal emotions...

Joakim Vars Nilsen - [...]

1 of 1 people found the following review helpful.
Working smart.
By Amazon Customer
Putting this much research in to terms that anyone working in the industry can understand and value, at a glance, is a huge task.

If you are considering producing something you would like to go 'viral', read this before you start your brief,and send your agency a copy too.

The nuggets of evidence based advice throughout the book will increase your odds of 'viral' success- well worth it.

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• Sales Rank: #1551657 in Books
• Published on: 2007
• Binding: Hardcover
• 673 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Early Arrival
By Alison Bolin
I was very surprised at how quickly I received the textbook. Of the three books that I ordered, this one hide a very large range for delivery, but came first. Very satisfied with it. Book is in good shape. It does contain quite a bit of writing in it, but that doesn't really hurt the product. I am pleased.

0 of 0 people found the following review helpful.
Everyday Law
By Starlet
This text was easy to read and understand. The first chapter was a bit confusing, but pass that, it was very useful information even if you aren't taking a class.

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Each of the four volumes of Ingenious Mechanisms is an independent treatise on the subject of mechanisms. The books are similar in size and general character, but the contents are different. The mechanisms described are grouped into chapters according to general types. Together with the complete index, this arrangement by function makes it easy to find the class of movement desired, and enables you to compare mechanisms which are similar in purpose but different in design.

• The descriptions and illustrations are confined to the important and fundamental elements, so that time is not wasted reading a lot of useless or irrelevant detail.
• Readers are told plainly and briefly what each mechanism consists of, how it operates, and the features which make it of special interest.
• The particular mechanisms have been selected because they have stood the test of actual practice.
• Among the mechanisms described and illustrated by working diagrams are: cam applications and special cam designs; intermittent motions from gears and cams; interlocking devices; valve diagrams; reversing mechanisms of special design; tripping or stop mechanisms; drives of crank type for reciprocating driven members; feeding mechanisms and auxiliary devices; feeding and ejecting mechanisms; and many, many more.

• Sales Rank: #1193230 in Books
• Brand: Brand: Industrial Press, Inc.
• Published on: 1967
• Original language: English
• Number of items: 1
• Dimensions: 9.50" h x 1.50" w x 6.50" l, 1.97 pounds
• Binding: Paperback
• 493 pages

Features

• Used Book in Good Condition

From the Back Cover
The most 'ingenious' set of treatises ever compiled on mechanical movements--unparalleled in scope and usefulness. Each volume places before the inventor or designer concise, illustrated descriptions of the most ingenious movements ever devised. Each can be easily utilized as a basis for others conceived by the inventor. These particular mechanisms were selected as especially unique and useful, because they have stood the test of time and actual practice.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Info you won't find anywhere else.
By A Self
Very in depth, but very dry reading. But, where else can you get this kind of information? If your trying to build any kind of machine or equipment, this series of books will show you mechanisms you never would have thought of on your own.

0 of 0 people found the following review helpful.
Dated and overly verbose and unexciting writing and illustrations
By LoveLearn
I have a rather complete collection of this type of books by many authors.
Many other series and individual books cover the same material but in ways which,
at least for my taste, are more interesting reads and reviews.
So this series of books just doesn't draw me to use it as review or reference information
as do some of the much more engagingly written books and series.
If other better competition did not exist, this would seem excellent.

0 of 0 people found the following review helpful.
A great reference
By todd barker
This is great reference work. The subject material is timeless although today's products don't require first hand understanding of these topics.

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BIO Allow me to introduce myself. I am Dr. Jeffry Weiss. My formal education took place at Drexel University (B.S. - Accounting), Temple University (M.B.A. – Statistical Analysis), The University of Pennsylvania (M.A. - International Affairs), Clayton College – (Ph.D. - Mathematics). I was a stock market analyst and investor, and put out my own mutual fund newsletter. I was a day trader for five years. I owned a car dealership. I helped found a natural food business. I have been a freelance writer for 33 years. I invested in real estate. And I developed a number of Internet businesses. ABOUT THE BOOK This book is not simply about racetrack betting. It is about regaining control of your life. There is no such thing as a "career job” anymore. The average person has 6 jobs during their lifetime. When a person is let go, the average salary at their new position is 67% of their old salary. Companies today want more than your time. They want you to consider your job over your health and the welfare of your family. After all, there are a dozen more people standing in line to take your place should you not be deemed a “team player.” There are those who seek their independence by starting their own business. It takes a great deal of money (minimum $25,000), and a lot of time (self-employed people work an average of 65 hours a week). Almost every self-employed person I have met said that if they knew how hard it was going to be to start their own business, they would never have undertaken the task. While it used to be that your presence was required at the racetrack, betting now can be accomplished from the comfort of your own home or office. With the advent of off-track betting, and now Internet betting, the advantages are many. You can even bet via your cell phone. It’s the best business opportunity I’ve ever come across in 50 years of interacting with the marketplace. I think you will feel the same way once you begin.

• Sales Rank: #3172048 in Books
• Published on: 2015-06-21
• Original language: English
• Dimensions: 8.00" h x .22" w x 5.00" l,
• Binding: Paperback
• 94 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
I gave it 3 stars because the information is useful to people wanting to know the basics about thoroughbred ...
By Dale Howard
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0 of 0 people found the following review helpful.
Think & Assess Your Betting Choices
By Stan
Jerry Weiss gives an overview of the statistics of winning at the races and what the betting public has to take into consideration
inorder to have a chance of winning. I liked the information presented, because it makes you take a hard look at were your best
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0 of 0 people found the following review helpful.
Winners Circle
By BRADLEY TROCHE
The best in handiccapping horse racing full details.

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Rubank Elementary Method Clarinet (Rubank Educational Library)From Hal Leonard

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One of the most widely used series of methods for individual or like-instrument class instruction. Using a very well-rounded approach including scales, arpeggios, technical studies, studies for musicianship, articulation studies, solos, duets, and studies devoted to the special needs of each instrument, this series provides a fantastic wealth of material for all student musicians.

• Sales Rank: #34036 in Books
• Brand: Hal Leonard
• Published on: 1992-07-01
• Original language: English
• Number of items: 1
• Dimensions: 12.00" h x .19" w x 9.00" l, 21.00 pounds
• Binding: Paperback
• 48 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

51 of 51 people found the following review helpful.
Great practice book!!
By da perfesser
I'm just getting back into playing the clarinet after not touching one for the last 46 years. I got several different books to get me back up to speed. The Hal Leonard series is flashy and very approachable, but it lacks depth and I got through it in three lessons. This book doesn't have the personality of that one, but it has a LOT more substance!! It is packed with practice exercises. I think I made more progress using it today than I have with the Leonard book in the last three weeks. It has a dated appearance (copyright 1933!), and it doesn't have any neat gimmicks like DVDs or CDs, but for a serious student who doesn't need that kind of stuff, this is solid and worth a close look.

14 of 14 people found the following review helpful.
Very good for developing technique
By J. K Saxon
As a student and teacher, I've always liked the Rubank books. However, many students I've had can find them dry because they focus mostly on technique and don't always include many recognizable tunes. This is very true of this particular beginners book, so I would not use it as the ONLY book a for a beginner. However, it is very good at what it is designed to do, so I would use this book to develop technique in combination with a book like A New Tune a Day, which focuses more on playing recognizable tunes. For a student who really enjoys the clarinet and wants to excel, Rubank offers a focus on developing technique that is missing from most of the band method and other beginners books.

1 of 1 people found the following review helpful.
good selection of exercises for beginner.
By Elizabeth Tobias
haven't bought one of these in 30-odd years. Still has the sturdy, heavy-duty cover build to resist being dragged around by a younger student.
I bought this to help my son with learning to both read and play. It's straightforward. Good selection of exercises for the beginning music student.
I can't find the advanced student version I have for the flute, so I'm guessing at the comparison - but this is "beginner" in the sense of someone still learning to read music and fingerings.

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[H159.Ebook] Ebook Microsoft® Office SharePoint® Designer 2007 Step by Step, by Penelope Coventry

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Microsoft® Office SharePoint® Designer 2007 Step by Step, by Penelope Coventry

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The smart way to learn Office SharePoint Designer 2007—one step at a time! Work at your own pace through the easy numbered steps, practice files on CD, helpful hints, and troubleshooting tips to master the fundamentals of building customized SharePoint sites and applications. You’ll learn how to work with Windows SharePoint Services 3.0 and Office SharePoint Server 2007 to create Web pages complete with Cascading Style Sheets, Lists, Libraries, and customized Web parts. Then, make your site really work for you by adding data sources, including databases, XML data and Web services, and RSS feeds. You’ll even learn how to create workflows and applications with custom forms, templates, and dashboards to enhance your team’s productivity. With STEP BY STEP, you can take just the lessons you need or work from cover to cover. Either way, you drive the instruction, building and practicing the skills you need, just when you need them! Includes an easy-search companion CD with hands-on practice files, a complete eBook, and more!

For customers who purchase an ebook version of this title, instructions for downloading the CD files can be found in the ebook.

• Sales Rank: #598280 in Books
• Published on: 2008-01-20
• Original language: English
• Number of items: 1
• Dimensions: 8.90" h x .90" w x 7.30" l, 1.81 pounds
• Binding: Paperback
• 416 pages

About the Author

Penelope Coventry is an independent consultant based in the UK, with more than 25 years of industry experience. She currently focuses on the design, implementation, and development of solutions based on SharePoint Products and Technologies. Penny has authored/co-authored a number of books, including Microsoft SharePoint Server 2010 Administrator's Companion, Microsoft Office SharePoint Server 2007 Administrator's Companion, Microsoft SharePoint Products and Technologies Resource Kit, SharePoint Designer 2007 Step by Step and Windows SharePoint Services 3.0 Step by Step. Penny is frequently seen at Tech*Ed and IT forum, either as a Technical Learning guide or on the SharePoint Ask-the-Expert stands. Penny lives in Hinckley, Leicestershire, England with her husband, Peter, and dog, Poppy.

Most helpful customer reviews

3 of 4 people found the following review helpful.
Great Reference Book while doing Sharepoint Deployments
By Aebares2006
I bought this first version of this book back in February for my 2nd Customer Deployment of Sharepoint. There are several things you may already know about Sharepoint Designer, but I found this book best used by intermediaries; as Reference Material.
For Beginners I also recommend to have and take the time to use the book because there will be things that will make more sense when you are presented with Business Case situations.
I put the book down for a month and now have started a 3rd customer deployment for a Bio-Tech company that wants to control workflows. Now I am re-referencing the book for additional triggers.
Down the road I can see using Data-Sources to create reports connected to Oracle DBs, but there is not a need right now or security access.
Hence the reference material.

If you are the Chief Designer-Dev of a Sharepoint Implementation this book is a must have for the meager cost.

14 of 14 people found the following review helpful.
Excellent for the person who knows something about SharePoint already
By Jerry Saperstein
Like many tech book series, Microsoft's "Step by Step series has had its hits - and not infrequent misses. On the whole, I have found the Step By Step books to run toward the superficial, which sometimes is acceptable and sometimes not. "Microsoft Office SharePoint Designer 2007 Step by Step", however, is one of the best I've seen in this series to date.

Microsoft SharePoint is a complex platform. Newcomers get confused between the various incarnations of SharePoint. Further complicating matters are the interplay between SharePoint Designer and Microsoft's Visual Studio. Bottom line is the SharePoint universe is complex. Author Penny Coventry deals here with Office SharePoint Designer 2007 and what it does. She warns at the outset that the reader must have access to a server running Windows SharePoint Services or SharePoint Server 2007. I have seen reviews of this book criticizing the lack of a sample site on the accompanying CD. The author is clear that she does not provide the commercial software for this: if you want it, you have to buy it or otherwise have access to a running site.

Another issue is that this book is intended for the novice user of SharePoint Designer 2007, a product that has its roots in Microsoft's now discontinued Front Page 2003 product, which was intended exclusively for website design. SharePoint Designer is, in the final analysis, a programming tool with web design capabilities. Thus, the user with a programming background, especially in Visual Studio, who is looking for an introduction to SharePoint web design will be much more at home with the content of this book than will a web designer with no programming experience who is trying to learn about SharePoint itself.

If you have no experience in with SharePoint, programming SharePoint or web design, this is not the book for you.

Author Coventry, much to her credit, explicitly points out that SharePoint Designer actually has little usefulness for the average SharePoint worker. It is intended for the jobs that can't be accomplished using only a browser, but don't require the full power of Visual Studio. Ms. Coventry also maintains an excellent website in support of the book in particular and SharePoint in general. The URL is listed in the book.

With all those caveats and conditions out of the way, it's time to discuss the book itself.

"Microsoft Office SharePoint Designer 2007 Step by Step" is unusually well done. Its flow is well designed, beginning with a detailed history of SharePoint Designer, some information on SharePoint and how it interacts with Designer. And then it is on to doing things using SharePoint Designer 2007. Once again the potential reader is warned: if you don't have access to a server running SharePoint, this book will be of little use to you.

Coventry does a good job of explaining how SharePoint Designer works. Much of what she says will be familiar to a large degree to someone with experience with web design tools like FrontPage or DreamWeaver, but the information about SharePoint will be new.

Overall, a solid introduction to SharePoint Designer, but make sure you already have some understanding of SharePoint and access to a SharePoint server before you pick this one up.

Jerry

11 of 12 people found the following review helpful.
Practical and Powerful
By Amazon Customer
Fantastic instructional materials on how to use SharePoint Designer 2007 effectively! I made the mistake early on of buying SharePoint books that focused on infrastructure-related topics on SharePoint. This book provides practical and powerful insights on how to exploit the user-facing capabilities of SharePoint. I was cautious about purchasing a Step-by-Step series book due to my past experiences reading books in the series that had what I believed to be superficial content. This instance broke that mold in style. It was evident that the author not only has book knowledge of the subject, she also has practitioner knowledge. It seemed like she anticipated every question that I had as I read through the book. Excellent work!

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[Y157.Ebook] Download PDF Bioinformatics: Principles and Applications, by Zhumar Ghosh, Bibekanand Mallick

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Bioinformatics: Principles and Applications, by Zhumar Ghosh, Bibekanand Mallick

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Bioinformatics: Principles and Applications is a comprehensive text designed to cater to the needs of undergraduate and postgraduate students of biotechnology and bioinformatics. This book will also cater to the requirements of students pursuing short-term diploma as also DOEACC courses in bioinformatics.

Beginning with the aim and scope of bioinformatics, the book discusses in detail the essentials of the subject, such as bio-algorithms, bio-databases, molecular viewers, gene annotation methods, molecular phylogeny, and bio-molecular simulations. It further discusses the applications of bioinformatics in protein modeling and computer-aided drug design. The book also presents a discussion on molecular docking, including guidelines for using AutoDock software. The usage of select bioinformatics commercial software modules is also discussed. Written in a lucid style and user-friendly manner, the book with its wide and up to date coverage will be useful to students as well as practising professionals.

• Sales Rank: #2001208 in Books
• Published on: 2015-03-01
• Original language: English
• Number of items: 1
• Dimensions: 7.20" h x 1.00" w x 9.50" l, 2.14 pounds
• Binding: Paperback
• 560 pages

About the Author

Zhumar Ghosh, Researcher, Stanford University School of Medicine, California,Bibekanand Mallick, Senior Researcher in Bioinformatics, Computational Biology Group, Indian Association for the Cultivation of Science, Kolkata

Dr. Zhumur Ghosh is currently a researcher at the Stanford University School of Medicine, California, USA. A PhD from Computational Biology Group of the Indian Association for the Cultivation of Science, Kolkata, she did her Masters in Physics from University of Calcutta and Advanced Diploma in Bioinformatics from the Department of Biophysics, Molecular Biology and Genetics, University of Calcutta. She has also published papers in several national and international journals of repute.

Dr. Bibekanand Mallick is a researcher in bioinformatics at Wadsworth Center, New York State Department of Health, New York, USA. He completed his Ph D from Indian Association for the Cultivation of Science (IACS), Kolkata and M. Tech in Biotechnology & Biochemical Engineering from Indian Institute of Technology (IIT) Kharagpur. He has published papers in several international journals of repute.

Most helpful customer reviews

0 of 8 people found the following review helpful.
Read it in two weeks because I ended up getting ...
By Tom Chau
Read it in two weeks because I ended up getting a job in R&D IT and had to come up to speed with the concepts Bioinformatics.

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