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"A Top 5 Business Book to Read this Summer" - PR Daily
One of "9 Books Every Style Blogger Should Read" - Independent Fashion Bloggers (IFB)
"I come across young women and men wanting to get into the fashion/lifestyle PR business almost every day. Ready to Launch...answers the questions that everyone asks." - Melissa Davis, Ruby Press
"If you want a career in fashion PR but just can’t seem to catch a break, [Ready to Launch] is the book for you."- Marguerite Darlington, Inside FMM
Ready to Launch is an information-dense, fun-to-read adventure through the fast-paced, ever-evolving world of public relations in the fashion industry. Written particularly for those just getting started (public relations undergraduates, entry-level practitioners), Ready to Launch is the only career guide tailored specifically for aspiring fashion PR professionals. A definite must-read for anyone considering a career in fashion PR, marketing or a related field, the book charts the course from education to internships and interviews, touching on personal branding, reputation management and setting a long-term career vision for ongoing success.
Ready to Launch was written by Crosby Noricks, founder of leading fashion PR resource PR Couture, based on her own career trajectory in fashion PR, consumer marketing and social media. The book also includes contributions from more than two dozen fashion public relations practitioners working with brands like Betsey Johnson, Elie Tihari, Coach, Tom’s and Nine West, as well as top agencies Edelman Digital, Style House PR, and Regan Communications.
Begin your career in fashion PR with practical, valuable advice already in hand. Get answers and information like:
- The difference between PR, Marketing & Advertising
- What to expect from a career in fashion PR
- Different ways to work in fashion PR
- Public Relations Title and salary information
- How to get noticed for the job you want
- Favorite job interview questions from fashion PR hiring managers
- Contact information for top fashion PR agencies
- How to use social media to find jobs before anyone else
- How to create personal and professional goals to help keep you on track
- Glossary of must-know fashion PR terms
- Sales Rank: #333948 in Books
- Published on: 2012-02-08
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .34" w x 6.00" l, .40 pounds
- Binding: Paperback
- 148 pages
About the Author
Crosby Noricks an experienced fashion and consumer marketing strategist and founder of PR Couture. Each month, a community of more than 100k followers rely on PR Couture to provide fresh insight into public relations, marketing and social media as well as expert interviews, strategy and job leads. Crosby was included in the iMedia 25 Class of 2012 as a key influencer in interactive marketing, and won "Blogger of the Year" at the 2010 InfluenceSD Awards. She has been invited by Microsoft to attend Mercedes-Benz Fashion Week, Teen Vogue and WWDMagic to attend the WWDMagic Tradeshow. She holds a master’s degree in Mass Communication and Media Studies from San Diego State University and a B.A. from Pitzer College.
Most helpful customer reviews
11 of 11 people found the following review helpful.
Shocked at these 5 star reviews
By Kate
There is barely anything redeeming about this book.
This book is RIDDLED with spelling and grammatical errors - I finally put it down 30 pages in when in the same sentence she was stressing the importance of a college degree and excellent writing skills (which by the way, do I really need a book to tell me this when I'm already done my degree?), there were spelling errors and incorrect words used. There were literally sentences that didn't have spaces or where she started one sentence, and halfway through switched to the second half of another.
The sad part is that I love her website PR Couture and think it's great that she has passion to help young girls starting out, but this book lacked some SERIOUS direction. Not that I have all of the experience in the world, but I've had a REAL internship through my college experience and this book in my opinion perpetuates the idea that a job in the fashion industry is something any glamazon half-wit can do and that's just not the case. Unfortunately, this book destroyed her credibility in my eyes, and as a seasoned PR professional I'm shocked that Crosby put this out there.
My advice? Don't waste your money on a book that a high school dropout could have written with more finesse and just hit the pavement - find an internship and learn your way yourself because after this book? That's what you'll have to do anyway.
4 of 4 people found the following review helpful.
Who edited the kindle version?
By Victoria Brooks
I'm only 20% of the way through this book and I don't know if I'll be able to even finish it. I'm sure it gives great advice, but whoever edited the kindle version did not do a good job. I just started reading the "Fashion PR Agency"section and it begins mid-sentence. I never know when the author is transitioning out of a quote and I have had to fill in the blanks many times in order for a sentence to make any sense. Considering the author is supposed to be a publicist I would assume she would have caught many of these mistakes herself. I can only hope the physical version is better than this considering it has rave reviews.
4 of 4 people found the following review helpful.
You will be more amazed at the errors in this book
By MzMoore
I have NEVER seen a book that was riddled with errors as this book. I actually follow Crosby online and I am ashamed that this book has her name on it. Trust me, you will not be paying attention to the content as much as you will be looking for the next error.
This book is filled with sentences that never stop (run ons), words placed wherever a heart desires, incomplete thoughts, unexisting punctuations, and a bunch of other MESS... If I had bought the actual book, it would be a prop on the floor to even out a table leg.
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